The aim of CRM (Customer Relationship Managment) strategy is to build up a long-term win-win situations with the customers, to establish customer oriented marketing and services, and to offer the proper service to the proper customers.
In order to achieve these aims, the decision-makers need information about customers, services, products and the current situation of the company’ s marketing and sales results. The goal of analytical CRM applications to retrieve data from the company’s transactional systems, and convert the data to information.
With the help of Analytic CRM solution we can analyze and understand the behaviour of customers, and by using this knowledge we can improve the efficinecy of sales, marketing and service activities, hereby gaining a greater profit.
The main aim of the developed analytival CRM solution to make possible the analysis of the sales potential and possibilities by services, by custommers, by geography and by the position of sales. Moreover the implemented solution should be able to calculate customer profitability, and based on this measure, to create customer segments.
With the help of this business intelligence application based on data warehouse solutions, the leaders of the company get information about their sales and customers, and can make better decisions.