Bar codes initially used for the identification of the products, then QR (Quick Response)-code or Data Matrix, are both based on optical technology. Nowadays QR-codes are widely used for storing data or even paying as well .
The next step was the introduction of Radio-Frequency Identification (RFID) and NFC (Near Field Communication) technologies. In the next few years NFC technology will determine the new developments.
Google and several manufacturers are currently working on NFC to become a part of mobile devices so phones can be used as a virtual wallet . Hungary is also showing a growing interest for the technology, which is shown by the establishment of the Magyar Mobil Tárca Egyesület (Hungarian Mobile Wallet Association).
But NFC and QR-codes are used not only for payment. In our accelerated world there is an increasing role of relevant information, personalized ads, and referral systems.
The purpose of my thesis is to describe how QR-codes and NFC work, then to present today’s mobile trends and technologies, and to create an application for the world’s most popular Android platform. So the task is to create an application that displays relevant ads for the customers using NFC and QR-codes and their personal data.
The other part of my thesis is to create a web interface where merchants can upload their advertisements with different parameters. Similarly it is also a task to write an application server program that ensures the data for the Android application. Of course, the created system will be tested in different browsers and with different mobile devices.
The idea of my thesis has won the first prize in a Brainstorming Competition organized by BME-Infokom Innovátor Nonprofit Ltd.