Enhancement of On-line Sales Force Automation System in SME Environment

OData support
Dr. Szikora Béla
Department of Electronics Technology

BalaBit IT Security Ltd. is one of the most successful network security companies today. Its rapid growth should be followed up by the business support systems of the company, regarding either sales or marketing activity is involved. This includes the integration of the former used and the freshly introduced Customer Relationship Management systems and also the suiting of some new, more efficient processes to the company specific workflow within the systems. The implementation of the accurately prepared sales processes increases the effectiveness of sales and marketing departments in many ways in order to help the company in achieving its global aims. BalaBit solutions are sold worldwide; therefore, Internet is the most important communication channel of the company. Increased introduction of customers on-line actions makes not only everyday businesses more effective but also makes available further tools, which help the company in obtaining additional market benefits in the near future.


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