Nowadays there are established ways for pricing communication and IT services based on current business relations (e.g. Internet Service Provider transit and peering and public cloud offerings). This involve numerous factors from the physical topology of network actors to the business relations within the system. As we are moving forward to the era of virtualized network services these pricing models may change to better fit for integrated cloud, communication and management services. In this thesis we describe basic pricing models that could be considered as a derivation of nowadays internet business relationships. Next we discuss possible changes in the business structures, which we analyze numerically with using a simulator. Later based on this model we perform simulation to explore incentives of different actors. My preliminary results on model setting and actor dynamics provide inputs for model adjustments and extensive analysis on how business roles and models might evolve with the paradigm shift to virtualization.