Executive decision-support application - Online marketing area

OData support
Pálfy Miklós Gábor
Department of Telecommunications and Media Informatics

Nowadays, most of the companies operate as a profit-oriented institution. They need to study and interpret comprehensive business analyzes so that they can make effective decisions. Many times, however, these reports are not available on a common interface, they need to be sorted out from multiple systems.

This is also the case in online marketing, where advertiser systems present the data in a wide variety of ways, but these statements mostly only help with day-to-day operative work. There is no comprehensive report that can be presented to the management of your company regarding the return on online campaigns.

In my present assignment, my task was to design and build a reportage web app from the basics, which, on the one hand, gives feedback to the management on the performance of the advertisement campaigns and, on the other hand, automatically creates monthly statements and performance verifications for the advertised client with the design of the company's brand book.


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